First Timer Guide
If it’s your first time attending the 2025 PGA Buying Summit – Frisco, don’t worry—we’ve got you covered. Explore this specially curated guide designed to help first-time attendees confidently navigate the event and make the most of this incredible experience
Learn
The PGA Buying Summit Education Program is your path to advancing your golf industry expertise. Designed for professionals seeking to enhance their skills and grow their network, this program offers tailored learning opportunities across key topics within the golf business. Some highlights of the PGA Buying Summit Education Program include:
Monday, July 28
A Guide to a Golfer's Improvement
12:00PM - 12:50PM
Home of the PGA of America
Bunker/Tech Room
Reimagining Wellbeing, Leadership & Longevity
1:30PM - 2:30PM
Omni PGA Frisco Resort
Marshall Room
Association and Industry Updates by PGA's CEO, Derek Sprague and PGA President and Master Professional, Don Rea
2:00PM - 2:50PM
Home of the PGA of America
Seminar 1-3
Retail in Transition: What Retailers Need to Know Now
2:45PM - 3:45PM
Omni PGA Frisco Resort
Marshall Room
A Guide to a Golfer's Improvement
12:00PM - 12:50PM
Home of the PGA of America
Bunker/Tech Room
Reimagining Wellbeing, Leadership & Longevity
1:30PM - 2:30PM
Omni PGA Frisco Resort & Spa
Marshall Room
Association and Industry Updates by PGA's CEO, Derek Sprague and PGA President and Master Professional, Don Rea
2:00PM - 2:50PM
Home of the PGA of America
Seminar 1-3
Retail in Transition: What Retailers Need to Know Now
2:45PM - 3:45PM
Omni PGA Frisco Resort & Spa
Marshall Room
Experience
Participate in onsite activations and networking opportunities to make meaningful connections, find business partners, and engage with industry experts to elevate your business to the next level.
Welcome Reception
Tee off the Summit with cheers & connections
Date: Sunday, July 27
Location: Omni PGA Frisco Resort & Spa
Time: 4:30PM - 6:00PM
Fashion Show & Reception
Fashion for the fairway & beyond
Date: Monday, July 28
Location: Panther Creek Pavilion, Omni PGA Frisco Resort & Spa
Time: 5:00PM - 7:00PM
Summer Jam
An after-hours festival experience
Date: Tuesday, July 29
Location: Monument Realty PGA District
Time: 7:00PM - 10:30PM
Discover
Exclusive Access to spring 2026 Collections from over 150 golf brands showcasing their newest apparel, accessories, and products.
Some highlights of the exhibitors at the PGA Buying Summit include:
- A.Putnam
- Ahead LLC
- Birkenstock USA
- Bobby Jones
- Dunning Golf
- Duca del Cosma
- Eastside Golf
- Faherty Brand
- Flag & Anthem
- Fore All
- Fury Athletix LLC
- GN Collection
- Golftini
- Greatness Wins
- Greyson Clothiers
- Holderness & Bourne
- J. LINDEBERG
- Johnnie-O
- Kastel Denmark
- Levelwear
- Melin
- Original Penguin
- Pukka
- Sierra Madre Golf
- Straight Down Clothing Co
- Summit Golf Brands
- Swing Control
- TRUE Linkswear
- Under Armour
- Vineyard Vines
Plan
Make the most of your time at the PGA Buying Summit with these useful tips, compiled from previous attendees and Show Management insights:
- Review the Exhibitor and Product Directories: Take some time before the event to browse the exhibitor directory and product listings. This will help you identify brands, products, and offerings that align with your interests or business goals.
- Create a Daily Schedule: Map out your plan for the event by identifying any special events or education sessions you’d like to attend. Set reminders on your phone to ensure you’re in the right place at the right time.
- Create your PGA Show Links account (coming soon): PGA Show Links allows you to connect and make appointments with industry peers and exhibitors before you arrive in Frisco. This networking platform also provides personalized meeting recommendations for exhibitors who meet your buying needs.
- What to bring
- Badge Pickup Requirements: Don’t forget your confirmation email (either printed or saved on your device) to pick up your badge. Badge pickup begins Monday, July 28, in the Registration Area at the Omni PGA Frisco Resort & Spa.
- Comfortable Attire: While there isn’t an official dress code, comfortable shoes are a must for navigating the event. Consider dressing in layers to adapt to the venue’s indoor and outdoor climates. Of course, golf apparel is a great option!
- Charged Devices: Bring a mobile power bank and make sure your devices are charged for use throughout the day. This will help you maximize the use of Summit digital tools and stay connected for exchanging contact information.
- And the most important tip of all…enjoy yourself!
If you haven't registered yet, now is the perfect time to secure your spot! The exhibits and experiences are open to all PGA Buying Summit badge-holders, providing unparalleled networking opportunities and valuable insights. Access to PGA Buying Summit Education Sessions can be added during the registration process.