Summer Jam
An After-Hours Festival Experience
Monday, July 27, 2026
7:00 PM – 10:30 PM
Location: PGA District, PGA Frisco
Summer Jam extends the PGA Buying Summit experience, bringing together attendees, exhibitors, and consumers for an evening of golf, entertainment, live music from Emerald City Band, product discovery, and shared experiences across the PGA District. Included with PGA Buying Summit registration and open to consumers, Summer Jam creates opportunities to build relationships and engage with the people, products, and ideas shaping the golf business.
The Summer Jam is now open and free to the public. Golf enthusiasts and local families are invited to join golf industry professionals at the Summit to experience golf in a fun new way across the spectacular golf entertainment, dining and retail campus of the PGA District at PGA Frisco.
SUPPORTING SPONSOR:
Summer Jam Product Category Sponsors
Blue Tees Golf
Official Rangefinder
and Golf Speaker Sponsor
Goodr
Official
Eyewear Sponsor
PuttBuddies
Official Golf
Accessories Sponsor
SUMMER JAM PRODUCT SPONSORS:
OFFICIAL
HEADWEAR
OFFICIAL
DRINKWARE
OFFICIAL DRINKWARE
OFFICIAL RANGEFINDER & GOLF SPEAKER
OFFICIAL GOLF
ACCESSORIES
OFFICIAL GOLF ACCESSORIES
OFFICIAL GOLF
SCOOTER
OFFICIAL GOLF SCOOTER
Festival Village
Festival Village brings golf brands into the heart of Summer Jam, creating opportunities to discover products, meet brand representatives, and experience activations in a relaxed outdoor setting. As attendees and consumers explore the area together, Festival Village provides a unique opportunity to discover brands while gaining insight into how golfers engage with products, experiences, and brand storytelling in a consumer-facing environment.
Participating Brands
- 2027 PGA Championship
- Ai Photo Booths
- AIEA Golf, LLC
- Birdie Clip
- Birdies & Buckets
- Blue Tees Golf
- Club Watch
- Cobalt Rangefinders
- Fella Golf
- Good Good
- Goodr LLC
- Machine Putters
- Metro Golf Cars
- MGI Golf
- Northwestern Golf
- Pickler Universe
- Putt Buddies
- Putting Master
- WON PUTT LLC
The Next Drop at Summer Jam
The Next Drop at Summer Jam highlights independent brands helping shape what’s next in golf style. Attendees and consumers can engage with emerging brands through product displays and interactive experiences while exploring how golf intersects with fashion, culture, and lifestyle. Explore the ideas and approaches helping shape a new generation of golf consumers.
Participating Brands
- AIEA Golf, LLC
- Birdies & Buckets
- Fella Golf
- Kingfisher Golf
Capture the Flag With Good Good Golf
Good Good Golf will bring its fan-favorite Capture the Flag competition to Summer Jam, inviting PGA Buying Summit participants and consumers to test their closest-to-the-pin skills on The Swing, the PGA District's 10-hole short course. Members of the Good Good talent lineup will also sign autographs, create content and engage with attendees throughout the evening.
Golf Experiences & Contests
Long Putt Challenge
Presented by MACHINE Sports Technologies
Test your speed and accuracy on The Dance Floor and compete for prizes while taking on one of the largest natural-grass putting courses in the United States.
9-Hole Putting Challenge
Navigate a series of putting challenges across The Dance Floor and compete for the lowest score while enjoying some friendly competition with fellow attendees.
More than a contest, these experiences create opportunities to connect with fellow attendees, strengthen relationships, and enjoy the game together in a setting that feels very different from a traditional business event.
Why Attend Summer Jam?
Build Stronger Relationships
The exhibit hall starts conversations. Summer Jam helps deepen them. Shared experiences, friendly competition, and time spent together create opportunities to strengthen relationships with exhibitors, buyers, PGA of America Golf Professionals, and industry leaders in ways that aren’t possible during a typical business meeting.