Fashion Show
Fashion Show & Reception
Tuesday, July 28, 2026
Reception
5:30PM - 7:00PM
Fashion Show
6:00PM - 6:30PM
Location: Panther Creek Pavilion, Omni PGA Frisco Hotel
Fashion Show
The PGA Buying Summit Fashion Show showcases Spring 2027 golf apparel, accessories, and emerging style trends through a runway presentation featuring brands from across the golf industry.
Designed to help attendees evaluate new collections in a live setting, the runway showcase allows buyers and industry professionals to assess fit, movement, styling, and presentation in ways that cannot be replicated on a rack, in a catalog, or through product photography alone. At the same time, attendees gain an early view of the collections, trends, and brands shaping golf retail and consumer demand for the season ahead.
The Fashion Show Reception takes place before and after the runway showcase, creating opportunities for conversation, networking, and celebration throughout the evening.
Participating Golf Apparel & Fashion Brands
- Birdie Brand LTD Co
- Club Special LLC
- Dolcezza Golfwear
- Famara Inc
- HeadGolf
- Soneven
- Tipsy Elves
Additional participating brands will be announced as the event approaches.
The Next Drop Social
Before the runway showcase begins, The Next Drop Social brings together attendees, brands, creators, and industry professionals for conversation and discovery.
Explore emerging brands, meet the people behind them, and gain firsthand insight into the influences shaping what’s next in golf style.
Featured brands include:
- Birdies & Buckets
- Fella Golf
Additional brands will be announced leading up to the PGA Buying Summit.
Fashion Show People’s Choice Awards
Attendees will have the opportunity to participate in the Fashion Show People’s Choice Awards by casting votes for their favorite brands and collections.
Awards will be presented following the runway showcase in the following categories:
- Best Dressed
- Best Men’s Brand
- Best Women’s Brand
Winners will be announced during the reception following the runway showcase.
