PGA Buying Summit Logo
July 26 - 29, 2026
Omni PGA Frisco Resort & Spa | Frisco, TX

Fashion Show

Fashion Show & Reception

Tuesday, July 28, 2026

Reception
5:30PM - 7:00PM

Fashion Show
6:00PM - 6:30PM

Location: Panther Creek Pavilion, Omni PGA Frisco Hotel



Fashion Show

The PGA Buying Summit Fashion Show showcases Spring 2027 golf apparel, accessories, and emerging style trends through a runway presentation featuring brands from across the golf industry.

Designed to help attendees evaluate new collections in a live setting, the runway showcase allows buyers and industry professionals to assess fit, movement, styling, and presentation in ways that cannot be replicated on a rack, in a catalog, or through product photography alone. At the same time, attendees gain an early view of the collections, trends, and brands shaping golf retail and consumer demand for the season ahead.

The Fashion Show Reception takes place before and after the runway showcase, creating opportunities for conversation, networking, and celebration throughout the evening.

Participating Golf Apparel & Fashion Brands

  • Birdie Brand LTD Co
  • Club Special LLC
  • Dolcezza Golfwear
  • Famara Inc
  • HeadGolf
  • Soneven
  • Tipsy Elves

Additional participating brands will be announced as the event approaches.

The Next Drop Social

Before the runway showcase begins, The Next Drop Social brings together attendees, brands, creators, and industry professionals for conversation and discovery.

Explore emerging brands, meet the people behind them, and gain firsthand insight into the influences shaping what’s next in golf style.

Featured brands include:

  • Birdies & Buckets
  • Fella Golf

Additional brands will be announced leading up to the PGA Buying Summit.

Fashion Show People’s Choice Awards

Attendees will have the opportunity to participate in the Fashion Show People’s Choice Awards by casting votes for their favorite brands and collections.

Awards will be presented following the runway showcase in the following categories:

  • Best Dressed
  • Best Men’s Brand
  • Best Women’s Brand

Winners will be announced during the reception following the runway showcase.