Fashion Show
Fashion Show & Reception
Tuesday, July 28, 2026
Reception
5:30PM - 7:00PM
Fashion Show
6:00PM - 6:30PM
Location: Panther Creek Pavilion, Omni PGA Frisco Hotel
Fashion Show
Experience the fusion of performance and style as the latest trends take center stage. Leading apparel and accessory brands will debut their newest collections in an electrifying runway Fashion Show, featuring pieces that perform on the golf course and turn heads off it.
The Fashion Show reception takes place before and after the runway showcase, building excitement beforehand and celebrating the People’s Choice Award winners afterward in a vibrant atmosphere with music, drinks, appetizers, and networking.
Why Attend the Fashion Show?
- Preview Exclusive Collections – Be among the first to experience Spring 2027 golf fashion lines from top brands, showcasing cutting-edge designs and emerging trends.
- Gain Market Insights – Discover customer preferences and reactions in real-time as styles grace the runway, providing a guide for your retail purchasing decisions.
- See Designs in Motion – Observe the intricate details and craftsmanship of each piece, offering a closer look at both functionality and visual appeal.
- Expand Your Network – Connect with industry leaders, designers, and peers, fostering new relationships that could lead to exciting future collaborations and opportunities.
Participating Fashion Show Companies:
- Birdie Brand LTD Co
- Club Special LLC
- Dolcezza Golfwear
- Famara Inc
- Soneven Group
- Tipsy Elves
Fashion Show People's Choice Awards
Fashion Experience Pop-Up
The pop-up provides an opportunity to discover emerging golf lifestyle brands, connect with company representatives, and experience additional apparel and accessories before the runway presentation begins.
Participating brands include:
- Birdies & Buckets
- Fella Golf
