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July 26 - 29, 2026
Omni PGA Frisco Resort & Spa | Frisco, TX

Fashion Show

Fashion Show & Reception

Tuesday, July 28, 2026

Reception
5:30PM - 7:00PM

Fashion Show
6:00PM - 6:30PM

Location: Panther Creek Pavilion, Omni PGA Frisco Hotel



Fashion Show

Experience the fusion of performance and style as the latest trends take center stage. Leading apparel and accessory brands will debut their newest collections in an electrifying runway Fashion Show, featuring pieces that perform on the golf course and turn heads off it.

The Fashion Show reception takes place before and after the runway showcase, building excitement beforehand and celebrating the People’s Choice Award winners afterward in a vibrant atmosphere with music, drinks, appetizers, and networking.

Why Attend the Fashion Show?

  • Preview Exclusive CollectionsBe among the first to experience Spring 2027 golf fashion lines from top brands, showcasing cutting-edge designs and emerging trends.
  • Gain Market InsightsDiscover customer preferences and reactions in real-time as styles grace the runway, providing a guide for your retail purchasing decisions.
  • See Designs in Motion – Observe the intricate details and craftsmanship of each piece, offering a closer look at both functionality and visual appeal.
  • Expand Your Network – Connect with industry leaders, designers, and peers, fostering new relationships that could lead to exciting future collaborations and opportunities. 

Participating Fashion Show Companies:

  • Birdie Brand LTD Co
  • Club Special LLC
  • Dolcezza Golfwear
  • Famara Inc
  • Soneven Group
  • Tipsy Elves

Fashion Show People's Choice Awards

Attendees will have the chance to participate in the 2026 Fashion Show People's Choice Awards by casting their votes across three categories: Best Dressed, Best Men’s Brand, and Best Women’s Brand. Winners will be announced at the conclusion of the reception.

Fashion Experience Pop-Up

Before the Fashion Show begins, attendees can explore the Fashion Experience Pop-Up located along the walkway between the Omni PGA Frisco Resort & Spa and Panther Creek Pavilion.

The pop-up provides an opportunity to discover emerging golf lifestyle brands, connect with company representatives, and experience additional apparel and accessories before the runway presentation begins.

Participating brands include:

  • Birdies & Buckets
  • Fella Golf