Education Overview
Learn at the PGA Buying Summit
Built for the moment when plans turn into action, this is where what you see at the Summit across brands and conversations connects to the decisions shaping your next season.
Each topic approaches the golf business from a different angle, and all are designed to support better decisions across retail, operations, and customer experience.
Education Overview
Location: Omni PGA Frisco Resort and Spa
| Date | Time | Topic Focus | Room |
|---|---|---|
| July 26 | 1:00 PM - 4:30 PM |
Retail & Sales Strategies, developed in partnership with AGM
|
Palmer B
|
| July 27 | 9:00 AM – 4:50 PM |
Teaching & Coaching | Executive Management | Golf Operations
|
Palmer B & Sutton
|
Date
Time
Topic Focus
Room
July 26
1:00 PM – 4:30 PM
Retail & Sales Strategies, developed in partnership with AGM
Palmer B
July 27
9:00 AM – 4:50 PM
Teaching & Coaching
Palmer B & Sutton
July 27
10:10 AM – 11:10 AM
Executive Management
Palmer B
July 27
11:20 AM – 4:50 PM
Golf Operations
Palmer B & Sutton
Why It Matters
The Buying Summit isn’t just where you see what’s next. It’s where you decide what to do with it.
These sessions are built around the decisions that directly impact your business:
What belongs in your shop
How your facility should evolve
How you respond to changing customer expectations
This is where buyers refine assortments, operators improve performance, and PGA of America Golf Professionals strengthen how they lead, teach, and grow the game.
Choose Your Experience
Exhibit Hall Pass
- Access to exhibits and key Summit experiences
Explore brands, connect with partners, and see what's emerging
All-Access Education Pass
Full access to all education sessions, July 26–27
Practical insight to make better decisions across retail, operations, and leadership
Includes exhibits and signature events: Welcome Reception, Fashion Show, and Summer Jam
Already registered and want to add access to Education?
Please fill out the form and a member of our team will contact you to verify details and payment.
Education Topics
Sessions are built to drive results across retail, operations, and the overall golf experience.
Retail and Sales Strategies
Build a stronger assortment, improve margins, and better understand what drives customer buying decisions.
Executive Management
Lead teams with clarity, hire and train for performance, and apply proven practices to strengthen how your business runs.
Teaching and Coaching
See how coaching strategies, player development, and programming decisions influence customer engagement, retention, and revenue.
Golf Operations
Improve customer experience, streamline daily operations, and create a more effective environment for your team and customers.