Retail Buyer Guide
Spring 2027 takes shape at the PGA Buying Summit.
This is the premier early-season event for retail buyers, and the first place to evaluate Spring 2027 golf apparel lines. You see what's coming before availability tightens, compare collections across brands, and evaluate the products that fit your shop.
Focused education sharpens how you read demand, while conversations and special events throughout the week put products in context and create opportunities to build relationships with the brands and industry leaders shaping the future of golf apparel and accessories.
See What's Next
Get early access to Spring 2027 collections from over 180 golf brands showcasing their newest apparel, accessories, and product at the Exhibit Hall.
The mix has been refined around what belongs in your assortment, not just what’s available. See what brands are investing in, evaluate collections in real-time, and identify where demand is heading.
Highlights of the PGA Buying Summit Exhibitors include:
A.PUTNAM
Ashworth
Beach Riot
Birkenstock USA
BloqUV
Bobbe Active
CUTTER & BUCK
Devereux Golf
Fabletics
Faherty Brand
Famara Inc
Flag & Anthem
Greyson Clothiers
Holderness & Bourne
HUGO BOSS
J.LINDEBERG
Johnnie-O
Lucky in Love
Molly US Corp
Nike Golf
Palm Golf Company
Quiet Golf
Rhone
Stitch Golf
Summit Golf Brands
TECHNICALLY GOLF
Tommy John
UNRL
Vineyard Vines
Vivid Golf
Sharpen Your Strategy
Led by experienced industry voices, this year’s Education sessions focus not only on theory, but on real strategies and insights you can apply immediately. Leave with sharper questions for vendors, a clearer read on where the market is moving, and a practical view of what to prioritize.
Highlights of the PGA Buying Summit Education Program include:
What’s Working Now in Merchandising: Insights from the 2026 AGM Merchandisers
of the Year
What’s Working Now in Merchandising: Insights from the 2026 AGM Merchandisers of the Year
Sunday, July 26
1:00 PM – 2:00 PM
Palmer B Room,
Omni PGA Frisco Resort & Spa
Beyond Impressive™ Marketing: Show Up, Stand Out, Sell More
Sunday, July 26
2:10 PM – 3:10 PM
Palmer B Room,
Omni PGA Frisco Resort & Spa
AI in Action: A Hands-On Retail Workshop
Monday, July 27
11:20 AM – 12:20 PM
Sutton Room,
Omni PGA Frisco Resort & Spa
Build the Right Relationships
The best buying decisions start with better conversations. Compare perspectives with brands and fellow buyers and continue discussions that begin in education sessions and across the Exhibit Hall while Spring 2027 decisions are still being shaped.
Welcome Reception,
sponsored by AGM
Conversations that set up your week
Sunday, July 26
4:30 PM - 6:00 PM
Library Bar & Lobby Bar,
Omni PGA Frisco Resort & Spa
Summer Jam
An after-hours festival experience
Monday, July 27
7:00 PM - 10:30 PM
PGA District
Fashion Show
Spring 2027 collections in motion
Tuesday, July 28
5:30 PM - 7:00 PM
Panther Creek Pavilion
Experience The Next Drop
Golf style and culture are evolving, and The Next Drop, presented by Gwop Meet, brings those changes to life through three curated experiences: The Next Drop at Summer Jam, The Next Drop Showcase, and The Next Drop Social. Discover emerging brands, fresh perspectives, and the people shaping what's next in golf style.
A Better Way to Buy
The buyers who evaluate early have greater flexibility in the products and collections they secure. Those who wait choose from what's left.
The exhibits and experiences are open to all PGA Buying Summit badge-holders, and access to education sessions can be added during registration.