PGA of America
Golf Professional Guide
As a PGA of America Golf Professional, the decisions you make influence how members and golfers experience your facility. The days you spend at the PGA Buying Summit are designed to help you evaluate new ideas, products, and opportunities before the season takes shape.
Education Tied to Today’s Pressures
The PGA Buying Summit Education Program connects to the realities you manage across your facility, from golfer engagement and shifts in customer behavior to AI and operational planning, and merchandising strategy.
Each session sharpens how you read golfer behavior, plan your operation, and decide what belongs in your shop. You'll leave with new insights and practical ways to apply them.
Highlights of the PGA Buying Summit Education Program include:
The Modern PGA Professional:
How PDI Can Transform Your Player Development Business Strategy
The Modern PGA Professional: How PDI Can Transform Your Player Development Business Strategy
Monday, July 27
9:00 AM – 10:00 AM
Palmer B Room,
Omni PGA Frisco Resort & Spa
Monetizing Non-traditional Instructional Space
Monday, July 27
1:00 PM – 2:00 PM
Palmer B Room,
Omni PGA Frisco Resort & Spa
The AI-Powered Pro: Amplify Your Zone of Genius, Sharpen Your Communication & Deepen Every Member Relationship
Monday, July 27
3:20 PM – 4:50 PM
Palmer B Room,
Omni PGA Frisco Resort & Spa
Conversations that Move Decisions
Shared experiences create opportunities to spend time with your peers and industry leaders navigating the same shifts. Compare perspectives through meaningful conversations and leave with a clear view of how others are adapting their facilities for what's next.
Welcome Reception,
sponsored by AGM
Conversations that set up your week
Sunday, July 26
4:30 PM – 6:00 PM
Library Bar & Lobby Bar,
Omni PGA Frisco Resort & Spa
Summer Jam
An after-hours festival experience
Monday, July 27
7:00 PM - 10:30 PM
PGA District
Fashion Show
Spring 2027 collections in motion
Tuesday, July 28
5:30 PM - 7:00 PM
Panther Creek Pavilion
A Better View of What’s Next
See which brands are gaining traction, evaluate product in context, and identify the trends, categories, and consumer preferences influencing golfer demand. Use those insights to make more informed merchandising decisions for your shop and facility.
Highlights of the PGA Buying Summit Exhibitors include:
A.PUTNAM
Ashworth
Beach Riot
Birkenstock USA
BloqUV
Bobbe Active
CUTTER & BUCK
Devereux Golf
Fabletics
Faherty Brand
Famara Inc
Flag & Anthem
Greyson Clothiers
Holderness & Bourne
HUGO BOSS
J.LINDEBERG
Johnnie-O
Lucky in Love
Molly US Corp
Nike Golf
Palm Golf Company
Quiet Golf
Rhone
Stitch Golf
Summit Golf Brands
TECHNICALLY GOLF
Tommy John
UNRL
Vineyard Vines
Vivid Golf
Built for the PGA of America Golf Professional
Your role as a PGA of America Golf Professional comes with access designed to make your time in Frisco worth the trip. Benefits available to you include:
- Special Rates and Discounts
- Take advantage of a complimentary Exhibit Hall pass for you and up to five guests, and the current All-Access Summit pricing before rates increase on July 15.
- We've negotiated discounts on accommodations through our official hotel provider, Connections Housing, to make your stay in Frisco affordable. Please note: Connections Housing is the PGA Buying Summit's only approved housing vendor.
- PDR Credits
- Earn Professional Development Requirement (PDR) credits through participation in both education sessions and the Exhibit Hall. Learn more here.
- Exclusive Programs and Amenities
- The PGA of America Member Lounge gives you a place to step back, network, and recharge between sessions and floor time. Representatives from the PGA of America Programs and Offerings are available as a direct resource.
- The Home of the PGA of America
- As a PGA of America Golf Professional, the PGA Buying Summit gives you the opportunity to experience the Home of the PGA of America firsthand.
Located at PGA Frisco, the facility reflects the Association's commitment to education, professional development, and the future of the profession.
While you're onsite, explore the building, learn more about PGA of America programs and offerings, and take part in guided tours available throughout the Summit.
The PGA Buying Summit brings together product discovery, education, and peer perspectives to help you make informed decisions for your facility and golfers before the season takes shape.
If you haven't registered yet, there's still time to secure your place in Frisco.