First Timer Guide
If this is your first time at the PGA Buying Summit in Frisco, this guide helps you arrive ready to make better buying decisions.
The advantage of attending is timing. You see Spring 2027 collections early, examine product in context, and gain perspective on the products, trends, and opportunities most relevant to your business.
Spend your week at the Summit engaging with industry experts, exploring new ideas, and building the relationships that help validate what belongs in your business.
Education
Education connects your decisions with what you see on the floor. Each session in the PGA Buying Summit Education Program sharpens how you read demand, evaluate product, and prioritize what to carry. Return to your shop with actionable insights you can apply immediately.
Highlights of the PGA Buying Summit Education Program include:
What’s Working Now in Merchandising: Insights from the 2026 AGM Merchandisers
of the Year
What’s Working Now in Merchandising: Insights from the 2026 AGM Merchandisers of the Year
Sunday, July 26
1:00 PM – 2:00 PM
Palmer B Room,
Omni PGA Frisco Resort & Spa
Beyond Impressive™ Marketing: Show Up, Stand Out, Sell More
Sunday, July 26
2:10 PM – 3:10 PM
Palmer B Room,
Omni PGA Frisco Resort & Spa
AI in Action: A Hands-On Retail Workshop
Monday, July 27
11:20 AM – 12:20 PM
Sutton Room,
Omni PGA Frisco Resort & Spa
Experiences
Shared experiences create opportunities to spend time with the people shaping what’s next in the golf business. Compare approaches and continue conversations with brands and fellow buyers beyond education sessions and the Exhibit Hall.
Welcome Reception,
sponsored by AGM
Conversations that set up your week
Sunday, July 26
4:30 PM – 6:00 PM
Library Bar & Lobby Bar,
Omni PGA Frisco Resort & Spa
Summer Jam
An after-hours festival experience
Monday, July 27
7:00 PM - 10:30 PM
PGA District
Fashion Show
Spring 2027 collections in motion
Tuesday, July 28
5:30 PM - 7:00 PM
Panther Creek Pavilion
Exhibitors
Get early access to Spring 2027 collections from nearly 200 golf brands showcasing their newest apparel, accessories, and product at the Exhibit Hall.
See which brands are making the right moves, evaluate collections in real time, and identify where demand is heading.
Highlights of the PGA Buying Summit Exhibitors include:
A.PUTNAM
Ashworth
Beach Riot
Birkenstock USA
BloqUV
Bobbe Active
CUTTER & BUCK
Devereux Golf
Fabletics
Faherty Brand
Famara Inc
Flag & Anthem
Greyson Clothiers
Holderness & Bourne
HUGO BOSS
J.LINDEBERG
Johnnie-O
Lucky in Love
Molly US Corp
Nike Golf
Palm Golf Company
Quiet Golf
Rhone
Stitch Golf
Summit Golf Brands
TECHNICALLY GOLF
Tommy John
UNRL
Vineyard Vines
Vivid Golf
Plan Ahead
A focused plan gets you more out of the Summit. The following are tips compiled from past attendees and Show Management:
- Review the Exhibitor and Product Directories. Browse the exhibitor and product directories before you arrive and identify the brands, categories, and products most relevant to your business. You'll spend your time on the floor evaluating, not searching.
- Build a Daily Schedule. Map out the education sessions and special events you want to attend, then set reminders so you're in the right place at the right time.
What to Bring
- Badge Pickup Requirements. Have your registration confirmation available on your mobile device or printed for faster badge pickup. Registration details, hours, and locations will be shared before the event.
- Comfortable Attire. There's no official dress code, but comfortable shoes make navigating the Exhibit Hall easier. Dress in layers for indoor and outdoor climates. Golf apparel is always a good option.
- Charged Devices. Pack a power bank and keep your devices charged. You'll use the Summit's digital tools throughout the day and exchange contact information as you go.
- And the most important tip: enjoy the experience.
The PGA Buying Summit is designed to help you evaluate product, gather context, and make more informed decisions while plans are still taking shape. The more prepared you arrive, the more you'll take away from your time in Frisco.
If you haven't registered yet, now is the time to secure your place and start planning your Summit experience.