The 2025 PGA Buying Summit Builds Midseason Business Momentum with Sold-Out Exhibits and Attendance by Influential Buyers, July 28-30 in Frisco, TX
FRISCO, Texas (June 24, 2025) – The 2025 PGA Buying Summit, taking place July 28–30 at PGA Frisco, is set to bring together more than 170 golf and golf lifestyle brands in fully booked exhibit ballrooms. Golf’s top influential PGA of America Golf Professionals and buyers from prominent golf facilities, resorts, retailers, and management companies are making plans to convene at this exclusive mid-season event, driving significant industry business and engagement.
Held at the Omni PGA Frisco Resort & Spa and the Home of the PGA of America on the expansive PGA Frisco campus, the event offers a concentrated opportunity for sourcing new products, networking, and education. Buyers, currently representing 15 U.S. states and Mexico, will bring over $280 million in golf retail sales to the event.
Participating golf and golf lifestyle brands of the sold-out 2025 PGA Buying Summit include:
Access the full exhibitor directory at PGABuyingSummit.com.
Registered PGA of America Golf Professionals and VIP buyers represent hundreds of large resorts, management companies, off-course retailers, and top private and public golf shops from across the United States. A sampling of current registered facilities include:
The Summit opens July 28 with private ONE2ONE buying appointments and a full day of education sessions covering teaching & coaching, golf operations, executive management, and golf retail & sales strategy. That evening, industry professionals will gather for the event’s opening Fashion Show and Reception sponsored by VYBWEAR in the impressive Panther Creek Pavilion at the resort.
The Exhibit Ballrooms, open July 29 and 30, will showcase a wide range of Spring 2026 apparel and accessories from both emerging brands and established industry leaders. Following exhibit hours on July 29, the PGA District will host the Summer Jam Golf Festival—a nighttime celebration of golf, innovation, and entertainment. The event, held from 7:00 p.m. to 10:30 p.m., is open to the public and free to attend. Local golf enthusiasts and consumers can register to attend the Summer Jam online in advance for a chance to win a complimentary overnight stay with breakfast at the award-winning Omni PGA Frisco Resort & Spa. Drawing and registration details are available here.
Attending the 2025 PGA Buying Summit
While attendance at the Summer Jam Golf Festival is open to all at no cost, attendance at the industry-only PGA Buying Summit is reserved exclusively for PGA of America Golf Professionals and qualified golf industry personnel. PGA of America Members, Associates, PGM Students, LPGA Professionals, and International PGA Members receive free access to exhibits and events, and may purchase the All-Access Summit Badge, which includes all education sessions, lunch on July 28, exhibits, and all Summit special events—for $100 through July 14 ($125 after). Qualified industry personnel can register for access to exhibits and events at $35 through July 14 ($95 after), or upgrade to the All-Access Badge at $125 through July 14 ($150 after). Special savings on hotel rates at the Omni PGA Frisco Resort & Spa are available to PGA of America Golf Professionals and attendees through July 1. To register, enroll in education, or book accommodations, visit PGABuyingSummit.com.
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About PGA Golf Exhibitions
The PGA Show and PGA Buying Summit - Frisco are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the midseason PGA Buying Summit drive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at PGAShow.com and follow us on “X”, Instagram and Facebook.
About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com and follow us on X, Instagram and Facebook.
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and territories and has offices in about 40 countries. It employs more than 36,000 people, over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors
Media Contacts:
PGA Show/Media: Sherry Major, [email protected]
PGA of America/Media: Jesse Dodson, PGA, [email protected]