Summer Jam Welcomes DFW Golf Fans to Free Festival across the PGA District at PGA Frisco on July 27

FRISCO, Texas (July 9, 2026) – Golf fans across North Texas are invited to experience an evening of golf, entertainment and community at Summer Jam, a free public golf festival at the PGA District in PGA Frisco on Monday, July 27, from 7-10:30 p.m.

Presented as part of the 2026 PGA Buying Summit, Summer Jam transforms the PGA District into an after-hours festival featuring the new Good Good Capture the Flag competition, live music by Emerald City Band, golf contests, interactive product experiences, outdoor shopping and food and beverage offerings. The event also offers opportunities to meet some of golf's most recognizable creators and brands and a look ahead to the 2027 PGA Championship coming to PGA Frisco.

New to Summer Jam, Good Good Golf, one of the fastest growing brands in golf entertainment and apparel, brings its fan-favorite Capture the Flag competition to PGA Frisco, giving attendees the chance to test their closest-to-the-pin skills on The Swing, a 10-hole short course. The chance to play is limited to 150 golfers on a first-come-first-served basis, but everyone will have a chance to watch the action, meet the Good Good creators, shop merch and be part of the content.  Participants will test their shot-making skills in groups of 50, with top performers earning tickets to the inaugural Good Good Championship, a PGA TOUR event taking place this November in Austin. Throughout the evening, Good Good personalities will compete alongside fans, sign autographs, create content, and interact with attendees. View event details and registration information for the Good Good Capture the Flag Competition.

"Summer Jam captures everything that's exciting about today's golf culture by bringing together golf fans and industry brands in one fun, welcoming experience at the PGA District," said PGA Shows Event Director Lisa Langas. "Whether you're playing in the Good Good Capture the Flag event, discovering new products, enjoying live entertainment or competing alongside fellow golfers on The Dance Floor, Summer Jam offers something for everyone while showcasing everything PGA Frisco has to offer."

Designed for golfers, families and anyone looking for a fun summer night out, Summer Jam offers complimentary admission and activities throughout the PGA District.

Highlights include:

• Good Good Golf Capture the Flag competition on The Swing, a lighted 10-hole short course
• Live music from Emerald City Band
• Long Putt Challenge presented by MACHINE Putters
• Nine-hole putting challenge on The Dance Floor, a lighted 2-acre putting course
• Festival Village featuring golf brands, product demonstrations and interactive experiences
• The Next Drop showcase featuring emerging golf lifestyle and apparel brands
• Opportunities to see the prestigious Wanamaker Trophy and learn more about the 2027 PGA Championship at PGA Frisco, which will bring a men’s major championship back to North Texas for the first time in more than 60 years
• Access to PGA District restaurants, retail and golf entertainment venues

Festival Village gives golf fans an opportunity to shop, discover new products, meet brand representatives and experience interactive demonstrations from established and emerging golf companies in a relaxed outdoor setting.

No registration is required to attend Summer Jam; however, local golf enthusiasts are encouraged to RSVP online in advance for a chance to win one of three prizes: a complimentary overnight stay with breakfast at the award-winning Omni PGA Frisco Resort & Spa; a complimentary round of golf for four at Fields Ranch West; or a complimentary foursome on The Swing, the PGA District's lighted 10-hole short course. The drawing will be held onsite during Summer Jam. View the RSVP and drawing details.

Summer Jam is part of the 2026 PGA Buying Summit, bringing together North Texas golf fans and golf industry professionals for a shared evening experience at PGA Frisco.

The PGA Buying Summit, taking place July 26-29 at the Omni PGA Frisco Resort & Spa, is open exclusively to golf industry professionals and features nearly 200 exhibiting apparel and accessory brands, professional education sessions and daily networking events. For event information, visit PGABuyingSummit.com.

PGA Frisco is a public/private partnership between the PGA of America, Omni Hotels & Resorts, the City of Frisco, and the Frisco Independent School District. The 660-acre campus is a unique destination that includes: two world-class 18-hole championship golf courses, collectively known as Fields Ranch, and a state-of-the-art clubhouse; the Omni PGA Frisco Resort & Spa, featuring 500 guest rooms and suites and 10 exclusive four-bedroom Ranch Houses, four pools, destination spa and 127,000 square feet of meeting and event space; the PGA District which features The Swing, a lighted 10-hole short course, The Dance Floor, a lighted 2-acre putting course and an expansive retail, dining and entertainment district, including an outdoor area for concerts and events, the high-tech, data-driven PGA of America Coaching Center powered by T-Mobile; the Home of the PGA of America and the Jerry J. Ransom Northern Texas PGA Golf House. Follow PGA Frisco on Facebook and Instagram.