Show Features
Exhibits
See What Belongs Next Season
Explore apparel, accessories, and emerging brands shaping Spring 2027 across golf retail and merchandising.
Education
Understand What’s Shaping the Market
Education sessions provide context around changing customer expectations, merchandising, retail strategy, and operations throughout the golf business.
Events & Experiences
Where Relationships Take Shape
From Summer Jam across the PGA District to the Fashion Show at Panther Creek Pavilion, events and experiences throughout Summit week create opportunities for attendees, exhibitors, and guests to connect in more natural settings beyond exhibits and meetings.
Live music, golf experiences, dining, entertainment, and shared activity across PGA Frisco extend the Summit experience throughout the campus and beyond the daytime schedule.
ONE2ONE Summit
Focused Introductions Before Exhibits (Invitation Only)
The invitation-only ONE2ONE Summit takes place on Monday, July 27, before Exhibits officially open, connecting qualified facilities and curated brands in a focused setting designed to begin conversations early. Participation is limited to VIP Buyers representing facilities with qualifying annual wholesale purchasing power.
For VIP Buyer inquiries and qualifications, please contact Justin Miller at [email protected].
